The wave of the future
Product placement is becoming more and more popular. If there is one thing I learned from blogging on product placement this semester is that it is EVERYWHERE! You can find products strategically placed in movies, television shows, books, video games, and even on garbage trucks.
Since recent technologies such as TiVo and DVR allow audiences to fast forward through commericals, many companies have been focusing their efforts on placing their products within the actual television show. Some companies have even been able to have the show revolve around their product, as was seen with Applebee's in the new show Friday Night Lights. Another popular trend is to place a product in a television show and have a commerical for that product directly after, which Herbal Essense did on What I Like About You. This methods has acutally proven to increase brand awarness by 20 percent.
Although current technology is making it more and more difficult for advertisers, future technology will hopefully allow for endless possibilities. For example, currently many websites are being used to sell certain products that are seen on numerous television shows. Eventually, television will act as an ordering catalog and allow viewers to purchase the products that they see with the click of a remote. And with new things such as video iPods, products can be placed to appear at the beginning of songs, pod-casts, music videos, etc.
Product placement is traditionally placed in movies and on television, but now companies are branching out. Authors are talking about products in extensive details in their books and video games are using real products to help make the virital reality seem more like reality. Products are even being placed on garabage trucks to promote Glad bags and keeping NYC clean.
Through my audience research class I learned different places you can advertise and how to commute the costs. Most media are extremely expensive and companies do not always have big enough budgets. Many products are placed just on reputation, such as the Zune on Ellen, and therefore serve as free advertisements and something every company should look into.
Audience research has also taught me the importnace of knowing your target audience and catering to what they want and need. This is not just necassary for traditional advertising, but product placement as well. When placing a product in a movie, tv show, etc, you need to know about the typical viewer of the program. If you are trying to place a Big Mac and the typical viewer is extremely health concious, that may not be the best placement. However, if you are a musical instrument company and you are trying to attract teens who are interested in music, the video game Guitar Hero is a perfect match.
With the 30 second commerical on the verge of extinction, advertising agencies have to get more creative. Product Placement is already extremely popular and its appearance in traditional and non-traditional media is just going to keep increasing throughout the years.
Since recent technologies such as TiVo and DVR allow audiences to fast forward through commericals, many companies have been focusing their efforts on placing their products within the actual television show. Some companies have even been able to have the show revolve around their product, as was seen with Applebee's in the new show Friday Night Lights. Another popular trend is to place a product in a television show and have a commerical for that product directly after, which Herbal Essense did on What I Like About You. This methods has acutally proven to increase brand awarness by 20 percent.
Although current technology is making it more and more difficult for advertisers, future technology will hopefully allow for endless possibilities. For example, currently many websites are being used to sell certain products that are seen on numerous television shows. Eventually, television will act as an ordering catalog and allow viewers to purchase the products that they see with the click of a remote. And with new things such as video iPods, products can be placed to appear at the beginning of songs, pod-casts, music videos, etc.
Product placement is traditionally placed in movies and on television, but now companies are branching out. Authors are talking about products in extensive details in their books and video games are using real products to help make the virital reality seem more like reality. Products are even being placed on garabage trucks to promote Glad bags and keeping NYC clean.
Through my audience research class I learned different places you can advertise and how to commute the costs. Most media are extremely expensive and companies do not always have big enough budgets. Many products are placed just on reputation, such as the Zune on Ellen, and therefore serve as free advertisements and something every company should look into.
Audience research has also taught me the importnace of knowing your target audience and catering to what they want and need. This is not just necassary for traditional advertising, but product placement as well. When placing a product in a movie, tv show, etc, you need to know about the typical viewer of the program. If you are trying to place a Big Mac and the typical viewer is extremely health concious, that may not be the best placement. However, if you are a musical instrument company and you are trying to attract teens who are interested in music, the video game Guitar Hero is a perfect match.
With the 30 second commerical on the verge of extinction, advertising agencies have to get more creative. Product Placement is already extremely popular and its appearance in traditional and non-traditional media is just going to keep increasing throughout the years.
posted by Stephanie @ 3:26 PM
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