Glad to help

Throughout New York City, the logo of the Glad products Co is being placed on 2,220 sanitation trucks and 450 mechanical brooms. These 22 by 28 inch signs are more of a public service announcement than an actual ad reading "Glad: New York City Tough. Keep NYC Clean."

This placement was actual done to thank Glad for their generous donation of 125,000 white 30 gallon trash bags and $7,500 to Keep American Beautiful, the national nonprofit organization dedicated to litter prevention and beautification, which will be used to help keep NYC clean.

Glad ambassadors will even get a chance to travel with the sanitation trucks at the end of the Macy's Thanksgiving day parade.

This is not only a great product placement for Glad trash bags, but it is also great PR for them as well. They donated money to help make NYC clean and their advertisement was not just about themselves, but the beautification of NYC as well. If these PSA's actually do work, Glad will be associated with the success and their sales will most likely skyrocket. Maybe they will even extend the program to other cities such as Los Angeles and Chicago.