Wonka vision becomes a reality

My last blog got me thinking about reverse product placement. The first movie that came to mind that did this was Willy Wonka and the Chocolate factory with a Wonka line of candy including the everlasting Gobstoppers. I remember when I was little asking my mother if the movie was based on the candy, I was too young to process that it was actually the other way around. I also remember being dissapointed because my Gobstopper did not last forever like the ones the children were given in the movie.

This shows the huge impression movies like these make on children and the potential product success that can arise if handled correctly. I can also remember when the Harry Potter movies first came out and soon after the gross flavored jelly beans followed. My friend actually bought me a box for Christmas that year, even though she knew the flavors were things such as ear wax, dirt, and sardine. Although they did relate to Harry Potter I don't think I would ever buy them again. They were disgusting and we mainly used them to have our friends try and laugh at their reactions. This just shows however, that even ear wax flavored jelly beans have a place in the market if they are linked with the correct multimedia.