Applebee's: The biggest buzz in Friday Night Lights

I came across an article that talked about NBC's new television show, Friday Night Lights. This new drama is about a Texas high school football team who loves to hangout at Applebee's. Infact, one of the player's girlfriend just got a job as a waitress there. This is a huge opportunity for Applebee's. Not only are they in the show, they are also all over the Friday Night Lights Website with a chance to become the Applebee's hometown hero of the month. If this show is successful, Applebee's will become the typical Friday night hangout for high school students everywhere.

Although Applebee's is the main product featured on Friday Night Lights, there are numerous others. Brands such as Gatorade and AT&T are featured throughout the high school stadium. One of the character's car dealerships will sell Toyotas and in the near feature the team will go to the movies to see Fox's Eragon, a fantasy film due in theaters in Decemeber.

Having the characters go see a real movie is an interesting idea. I don't think I have ever watched a show that did this. Not only will this most likely be a free preview of the movie, it will also cause fans to go watch Eragon in the movies to be like the characters they look up to so much.