And the Oscar goes to...... xbox 360!

I came across an article that discussed the possibilty of an xbox 360, an iPod, and a Plasma TV appearing in what may be next summer's biggest blockbuster, The Transformers.

Why is this so interesting you may ask? Well, unlike traditional product placement when the main characters use the products, these products will be featured as the main characters.

This product placement can be either hit or miss. Who knows how America will take an iPod being the hero of a movie and fighting crime... will it just whip its headphones around to strangle people or blast music really loud and make them deaf or will it be given special powers, powers that your everyday iPod could never possess. If the latter is true, it might actually hurt the iPod/xbox 360/Plasma TV brand because they will look so much better in the movies and when children go to buy them in real life and realize they do not possess those magic powers, they will be disappointed and no longer appreciate the product for everything it is known for today.